Byron to open brand-new flagship restaurant at London designer outlet as indoor dining reopens

1 June, 21

As restaurants, bars and cafés across London Designer Outlet prepare for a summer fuelled by post-lockdown cheer, guests to the centre will have yet another delicious dining destination to sink their teeth into. Premium burger restaurant, Byron, is the latest casual dining concept to arrive to the capital’s leading fashion and lifestyle outlet centre, launching a new, flagship design in the heart of Wembley Park.

Opening just in time for the return of indoor dining, and just two weeks before the UEFA EURO 2020 kicks off in neighbouring Wembley Stadium, Byron’s new London Designer Outlet restaurant will serve a bigger and better burger patty from its butchers in Yorkshire, and will offer its premium burgers alongside draught craft beer, its famous milkshakes and unlimited fries.

In its design, the new location will go back to the popular burger chain’s roots and feature the brand’s original restaurant aesthetic with a modern twist, whilst retaining its signature warm and friendly feel. To ensure the safety of its guests and staff, simple and easy technology for ordering and paying at the table will be available and will be upgraded in the summer to provide an even better guest experience.

The arrival of Byron marks the start of a fun-filled summer at London Designer Outlet, with an array of in-centre entertainment, promotions and activities planned across the season to entice guests to shop, play and unwind at the centre, as shoppers bounce back from a year spent at home.

Simon Wilkinson, Chief Executive Officer at Byron, said: “London Designer Outlet is such a natural fit for Byron to open a new restaurant and complements the premium yet accessible brands and leisure experiences that the centre offers. As the pandemic retreats and the summer approaches, we cannot wait to welcome new visitors, local residents and workers to have a Byron experience at London Designer Outlet.”

Sue Shepherd, General Manager at London Designer Outlet, said: “To welcome Byron at the same time that we are able to welcome guests back to enjoy restaurants indoors is a fantastic moment and we are thrilled that we are able to offer the first-class Byron experience to our guests. We are confident that Bryon at London Designer Outlet will become a regular and popular place for our guests to catch up with family and friends”.

Byron will open at London Designer Outlet on Thursday 27th May. See above comment

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