Melon Fashion Group, a leading Russian fashion retailer operating the ZARINA, befree, LOVE REPUBLIC and sela brands, announces the launch of a large-scale, long-term employee incentive programme initiated and elaborated by David Kellermann – co-founder, shareholder and Chairman of the Company’s Board of Directors. It was decided to give away part of his stake to all employees at Melon Fashion Group, who have been at the Company for 2 years or more. The programme applies to c.1 400 qualifying employees, regardless of their position or geographic location.
David Kellermann, co-founder and Chairman of the Board of Directors of Melon Fashion Group, said:
“Our Company is much more and much broader than just a business: we are a community, united by a common philosophy, loyalty to the Company, its values and passion for what we do. The contribution of every employee has helped us grow to one of the most innovative and successful players on the apparel market and become a point of reference and one of recognised leaders among Russian fashion retailors.
“The decision to share a part of my stake with the Company’s employees is my way of showing gratitude to everyone in the team, regardless of their position. I believe that this partnership will boost the positive momentum for our continued success during years to come.”
About Melon Fashion Group
Melon Fashion Group is one of the leading and fastest growing companies in the Russian apparel market. The company unites four well-recognised and highly complementary in-house brands: ZARINA, befree, LOVE REPUBLIC and sela. The Group’s brands offer a variety of styles for the modern consumer, from cutting-edge trends to timeless garments and accessories at affordable prices for the entire family.
As of 1 January 2022 Melon Fashion Group has 845 stores across 181 cities in Russia and the CIS, and has developed a sizeable online presence to become the top retailer in the apparel segment on Wildberries. Melon Fashion Group incorporates recycled materials into its designs and places an increasing focus on sustainable consumption.