Puma selects parcelLab to drive online sales and bolster experience

26 May, 22

Puma, the multinational sports equipment and apparel corporation, has chosen parcelLab – the leading Operations Experience Management platform – to enhance its customers’ post-purchase experience and drive sales through delivering personalised and proactive communications across 26 countries.

Throughout the pandemic, Puma’s digital sales soared, experiencing a record-breaking year in 2021. This partnership with parcelLab is a further sign of the continued investment Puma is making in their e-commerce offering and their decision to evolve into a digital-first organisation.

Puma will be using parcelLab’s service to provide their customer with branded, personalised, and transparent communications. This will improve the end-to-end user experience and provide a memorable purchase that leaves a lasting positive image. This partnership will be pivotal in advancing Puma’s ambition of a more direct and digitally enabled strategy – helping to fuel Puma’s rapid growth.

Colette Hilton, Head of Retail and E-commerce at Puma, commented: “We have continued to see our customers shop online as we develop our digital-first direct to consumer strategy, with more than a third of our sales this Christmas taking place online. This partnership with parcelLab allows us to further refine our already industry leading digital offering and provide our customers with the most innovative online shopping experience”.

Tobias Buxhoidt, CEO and Co-Founder at parcelLab, commented: “We are thrilled to be offering parcelLab’s platform to Puma and their customers, providing each customer with an immersive experience that will grab their attention and spark loyalty towards Puma. Whether it’s being proactive in sending delivery updates to the customer or leveraging the opportunities our platform offers for future purchases, these are all critical parts of the consumers journey and sit at the heart of what we do at parcelLab.

Amid challenging conditions for online retailers, it is vital to ensure brands keep their customer informed across every stage of the journey. We are looking forward to working with Puma and helping them provide these experiences and ultimately drive sales and growth.”

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