Since 2017, we’ve been surveying consumers about their evolving payment habits and preferences. How is the skyrocketing cost of living affecting how we choose to pay? What are the latest attitudes to alternative payment methods, post pandemic? In April this year, we asked 11,000 consumers in 10 countries across Europe and the Americas to find out. Here are some key take-aways from that research.
What’s next?
With inflation projected to rise further, customers are likely to become even more selective about how they spend online. They'll also continue expecting to pay securely with minimal friction. A great, streamlined user experience is table stakes.
From a merchant's perspective, it's clear offering a broader mix of payments, including eCash, is a must. Customers want more flexibility and control. And forcing them to use a particular payment method simply won't cut it.
Crucially, to build stronger, lasting relationships, merchants have to engage and educate customers. While technologies like embedded payments can make payments safer and more convenient, concerns and misconceptions won't go away unless they're tackled head on.
Read the full Lost In Transaction report:Consumer payment trends 2022: Navigating online payments in the age of uncertainty.
Read the full Lost In Transaction rep
ort:
Consumer payment trends 2022: Navigating online payments in the age of uncertainty
.