New approach to retail innovation sparks agency rebrand

9 September, 22
Digital retail specialists Sherwen Studios have unveiled a new brand, which emphasises their expertise and capabilities of working with national retailers.

Digital retail specialists Sherwen Studios have unveiled a new brand, which emphasises their expertise and capabilities of working with national retailers.

The firm, who has worked with retailers such as ScS, Booker, Londis and Premier, have evolved their approach to retail innovation. They specialise in helping retailers to benefit from the latest technology to boost their omnichannel presence and connect with their customers.

Sherwen Studio’s rebrand consists of a new website look and style, along with a new digital strategy which outlines their vision for the future. The new brand identity is a clear reflection of the company’s ethos, which is that to succeed, you need to be able to evolve at pace. With a bold colour palette and a new logo, Sherwen Studios are keen for their new brand to elevate them to the next stage of their growth.

The new brand comes just a few months after the firm published their first-ever whitepaper, titled “Bricks and mortar stores vs. online retail. How to combine online and offline experiences to improve shopping for your customers.” The whitepaper was the start of a new digital strategy for the company, helping to explain how retailers can learn from what works well online and offline, creating a more seamless experience for shoppers.

Sherwen Studios have had a successful few years, taking on new clients and tripling their workforce. The rebrand solidifies their expertise as digital retail specialists and marks the start of an ambitious new era where they want to challenge retailers to change the way that they work in favour of an innovative continuous improvement model.

Owner Matt Sherwen says: “We’ve seen first-hand how important it is to continually adapt and evolve. Failure to do so can cause businesses to fall by the wayside. Retailers know this better than anyone, and we’re constantly pushing our clients to aim for continual progression. We believe that retail innovation no longer has a start and end point. Instead, it’s about striving to have a continual rate of progression and success. We’re challenging our clients to think differently about how they are working and what success looks like.

“Our rebrand is a perfect example of this. Our old look didn’t encapsulate what we do, and what we are capable of, so we’ve evolved our own business to reinforce our digital retail innovations. Our new brand clearly reflects our ethos, which is that we can rapidly turn opportunities into progress while connecting retailers with their customers. Everything that we do is research-driven, and our new approach will see us continue to publish research papers and publications that challenge retailers to think differently about how they work. It’s an exciting time for us, and we’re keen to cement our status as the digital agency of choice for retail brands.”

Sherwen Studios has worked with national and local brands, helping them to elevate their online presences through a wide range services from eCommerce web development through to full omnichannel digital infrastructures.

For more information about Sherwen Studios, please visit

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