Circular fashion platform LABELL-D launches Pre-Loved and adds rental to online offering

Circular fashion platform LABELL-D has added Pre-Loved and Rental options for consumers, making LABELL-D the world’s first closed loop fashion ecosystem. The online platform is focused on building a more responsible solution for the fashion industry by prolonging the life cycle of each garment, curating quality collections from established and emerging brands and keeping products in circulation for longer by encouraging consumers to buy a mix of new and pre-loved, rent, repair and resell – all on one platform. The circular model prioritises ease of use, turning purchases into assets by allowing consumers to earn a return on initial investment while reducing their environmental impact.

LABELL-D’s Pre-Loved selection features a range of products from established brands including Balenciaga, along with covetable newcomers CLOSED, Veja and Shoreditch SkiClub. All Pre-Loved items have been carefully selected for quality, and includes a mix of pre-loved styles and never worn samples which are available on the same platform as LABELL-D’s new fashion for purchase. The Pre-Loved offer will expand to include peer-to-peer fashion from early January 2023..

Launching this week, LABELL-D users will also be able to rent high quality and beautiful products through the same platform, making fashion even more affordable and easier than ever before. To complete the circular product offering, a repair option will be available on the platform in December.

All products purchased on LABELL-D have a unique digital label, allowing customers to return, rent out or resell the item, actively turning the product into an asset. This unique label also allows users to book repairs and alterations through the same system. As the product offering expands, each product uploaded to the platform will be assigned a unique label to allow for full access to the circular economy

Says LABELL-D founder and CEO Julia Vendramin, “After many years in fashion, it became clear to us that there is a hole in the market and consumers are wanting to buy more responsibly and the best way to do this is to buy differently – to start buying second hand, start renting for occasions you need an outfit or item for single wear. By mixing different channels and products this is where we can really reduce the impact on the environment and create a closed loop fashion ecosystem. LABELL-D is about shifting the way we consume fashion. The unique digital label allows the platform to address any possible needs for each product, from resell to repair or rental. I’m a consumer firsthand, and part of our goal in creating LABELL-D was to make it easier to shift between these different channels instead of having thousands of options that you need to shift between if you want to resell an item that doesn’t work for you and isn’t returning its value or if you need an outfit for a specific occasion that you won’t wear again.”

Adds her partner and co-founder Nicolas Vendramin, “LABELL-D for us is about solving the pain point for the customer. We have seen purchasing patterns shifting and we see that consumers love fashion and they want a different way of doing things. LABELL-D provides the tools to make this shift by making it easy for the consumer to shift their habits from what we do now to a more sustainable way with a one stop technology solution. It has the added benefit of turning purchases into assets which can be rented or sold on – over the past few years, fast fashion has become more ubiquitous, when the focus should be on choosing something beautiful and high quality, keeping and using this again and again, and if you find it’s no longer giving the same return on investment in terms of rewearing, selling it on to someone else who will use and love it, or renting it out to other consumers.”