Evans Cycles, the UK’s leading specialist bike retailer, have today announced that they will start a commercial partnership with leading bike brand, Whyte.
Established in 1999, Whyte is an award-winning British bike manufacturer, that prides itself on developing the highest quality mountain, gravel, commuter and e-bikes – as well as a host of leisure and kids bikes.
Whyte design, engineer and rigorously test all their bikes in the UK to ensure they excel in even the harshest of conditions. Their forward thinking, rider-first and real-world design approach has led them to create countless category-leading bikes that have swept up numerous ‘Bike Of The Year’ gongs, bike tests and media plaudits.
Russell Merry, Managing Director for Evans Cycles, said: “We are committed to offering the best choices of bike brands to our customers, whether they are shopping online or in our stores. It was a no-brainer to extend our range to include Whyte bikes – a highly sought-after name with a great reputation for performance and design. We are thrilled to be working with them.”
Ed Culley, Chief Executive at Whyte Bikes said: “We are very pleased to be partnering with Evans Cycles; as a British brand, working with retail and service partners who are as committed to offering riders the highest levels of customer service and care as we are to the engineering details that really matter across all our bikes is key as we look to elevate and grow as a brand. I look forward to seeing what we can achieve together.”
Whyte’s latest generation of bikes include the new T-140 29 full suspension trail bike, which mbr magazine has said is “a brilliant new benchmark”; their e-160 e-mountain bike, which has been described by Bikeperfect.com as “one of the best all-round e-MTBs”; and their 629 trail hardtail, which mbr awarded a perfect 10/10 score for and said: “It mirrors its stablemate, the 905, in setting new hardtail standards.”
Whyte bikes will be available from 10th October 2022 in Evans Cycles stores and online.
For more information on this, visit www.evanscycles.com
