Red Ant, will be offering advice to retailers and showcasing its powerful omnichannel retail platform RetailOS at stand number 6C88 at The Retail Technology Show at Olympia, London on 26th – 27th April. The retail tech specialist offers a complete end-to-end clienteling solution which can empower store associates with customer and product data to generate remarkable customer experiences.
From Red Ant’s 2022 survey of UK retailers, just less than a quarter (24%) of retailers confirmed that they have ‘a well-established omnichannel strategy that works with collaborative tools and platforms and goes beyond multichannel’. Red Ant anticipates retailers to be more technologically astute this year about the game changing power of integration and seamless data – and that they’ll be eager to put in place user-first tech that is easily deployable, based on AI and data-driven processes to deliver highly personalised customer experiences that elevate sales and customer loyalty.
Clienteling pain points
Red Ant’s survey also indicated that the majority (82%) of brands acknowledge the value of clienteling, and 45% of respondents say it’s a priority. In meeting with Red Ant at the event, leading brands and challengers alike will have the opportunity to find out how ‘omnichannel’ their systems really are, and which elements of the clienteling considered essential by retailers might be missing – for instance, shared baskets, assisted selling, flexible POS and remote payments, or instant engagement, such as WhatsApp.
Presentation with Furniture Village
At this year’s event, customer Mike Broughton, Business Development and IT Director at Furniture Village will be sharing the company’s retail transformation journey with Red Ant, taking to the stage at 11:30– 12:00 on Wednesday 26th April about Sales, Speedy Service And Six-Month ROI – Furniture Village’s ‘Outrageously Good’ Omnichannel Customer Experience. Mike will discuss the benefits of the Red Ant app in delivering, “Excellent results for customers, colleagues and the business”.
Red Ant transformed the retail customer experience for Furniture Village with a bespoke clienteling app, which completes an omnichannel retail solution and allows its customers to browse and shop across multiple channels. Red Ant’s app delivered ROI in six months on just 50% of product range, which is exceptional for IT projects of this kind. Customer checkout time has been reduced to just five minutes from 20-30 minutes, again a huge achievement for this kind of complex transaction. Customers can now complete purchases anytime, anywhere, with full, accurate sales attribution. It has created trusted allies of Furniture Village consultants and set them up for new levels of success.
Sarah Friswell, CEO at Red Ant said: “The Retail Technology Show is the perfect space for us to engage with retail innovators across many different roles and organisations. As customer experience expectations are evolving and technology continues to advance, retailers must ensure their store associates are empowered with the right customer data and the right technology to create the remarkable, frictionless and consistent customer experiences that customers expect, online and in-store.
“As we share our ideas and developments with retailers, tech experts, consultants, and ecommerce strategists, we’re also listening to our peers, customers and partners, and hearing what customers are looking for. It’s great to share our knowledge, see our contacts and make new ones in this truly unmissable event in the retail calendar.”
Furniture Village is one of Red Ant’s client roster of leading UK retailers, which includes Office Shoes and Charlotte Tilbury. To find out more, visit Red Ant at stand number 6C88 at The Retail Technology Show or visit www.redant.com.