With nearly 16 thousand PUDO points and 5.5 thousand Parcel Lockers across France and Italy, and with the race kicking off in Florence, Italy, the partnership provides the perfect opportunity for InPost to engage and interact with the Tour de France audience in the thousands of French and Italian towns and cities.
In 2023, 10 million spectators watched the race along the route itself and it welcomed a TV audience of nearly 150 million people in Europe alone, who watched the live broadcast for a total of 790 million hours, ensuring that The Tour de France is the most popular annual sporting event in Europe.
– InPost Group considers France to be one of the most important markets – in addition to Poland, the UK, Spain and Italy. We are proud to be able to be a partner of Tour de France – the biggest cycling race while at the same time the greatest annual sports event in the world. This partnership will contribute to expanding and increasing awareness of our best-in-class solution for e-commerce deliveries among French consumers and online vendors. Cycling promotes a set of values, including sustainable transport, passion for competition and, obviously speed. Those are the values we implement in our daily activities at InPost – commented Rafał Brzoska, InPost Group founder and CEO.
– The fact that the Tour de France is of interest to a major European group like InPost shows the strength and international reach of the event. InPost and the Tour de France share the same values of commitment and performance, both in sport and in the delivery of millions of parcels across Europe – said Julien Goupil, Director of Media and Partnerships at A.S.O.
The partnership also celebrates the shared values of the Tour de France and InPost – a passion for competition and speed as well as innovation and engagement in caring for the local community and environment. Their sustainability commitments are also an integral part of the InPost’s Group business strategy which has been promoting environmentally friendly options, e.g. using bikes as a zero-emission means of transport, for a number of years.
– We have a lot in common with the Tour de France, which is why we are delighted to be an Official Partner of this iconic race as Mondial Relay – said Quentin Benault, CEO of Mondial Relay.
– We are constantly expanding our network of OOH (Out-of-Home) delivery points, promoting convenient, innovative and ecological logistics solutions for the e-Commerce industry – he added.
As an Official Partner, InPost will have the honour of holding the official flag of the race and handing it to Christian Prudhomme, the General Director of Tour de France, as well as the representatives of stage cities before each stage of the race.
InPost Group is present in France and the Benelux countries as Mondial Relay, a leader in OOH deliveries in those markets. InPost acquired the brand in July 2021 for EUR 513 million which turned out to be the greatest Polish private investment abroad. The InPost Group now uses 12 000 PUDO points and nearly 4000 Parcel Lockers in France. In 2022, Mondial Relay served more than 213 million parcels (+21% compared to 2021) and generated revenue of more than EUR 569 million.
