Swizzels urges retailers to stock up on its Halloween range

5 October, 23
British sweet manufacturer Swizzels is calling on retailers to stock up on its Halloween range as the occasion continues to grow.

British sweet manufacturer Swizzels is calling on retailers to stock up on its Halloween range as the occasion continues to grow.

Halloween has cemented itself as one of the biggest shopping events for retailers, which has prompted Swizzels to introduce Halloween-themed bags.

Alongside their usual range of popular sweets, Swizzels is offering three Halloween-themed hanging bags: the No.1 Halloween bag- Mummy Mix*, Monster Treats and Trick or Treat Lolly Mix.

Vegan-friendly, the company’s Mummy Mix and Monster Treats are packed full of individually wrapped branded sweets and chews, making them perfect for Trick or Treaters.

Buoyed by the popularity of the Halloween occasion, Swizzels has been eager to grow their portfolio of Halloween-themed products with the ‘Trick or Treat’ Lolly Mix launching as a vegan Halloween-themed lolly bag, containing a mix of different flavoured Drumstick, Fruity Pops and Double Lollies.

The No.1 supplier of Variety packs** will also be offering its popular vegan variety range this Halloween, including the Scrumptious Sweets 134g, £1.15 PMP, Luscious Lollies 132g, £1.15 PMP and the Curious Chews 135g, £1.15 PMP which will make a great addition to any retailers’ sugar confectionery offering due to their strong shelf visibility.

Halloween has quickly established itself as one of the biggest retail events of the year and shows no signs of slowing down. It gives retailers a sales boost, especially when it comes to sugar confectionery.

Retailers can purchase the three Halloween-themed bags in 330g and 340g bags for the Lolly Mix and Mummy Mix in bags of 10 per SRP with a RSP of £3, and 440g bag for the Monster Treats in bags of 8 per SRP, with a RSP of £4.

Clare Newton, Trade Marketing Manager at Swizzels, said:

“We expect this year to be bigger and more inclusive than ever. Our Halloween-themed bags contain a mix of fans’ favourite individually wrapped sweets, ideal for those getting in the Halloween spirit.

“It’s essential for retailers to stock a range of best-selling, well-known brands to entice shoppers and make the most of the occasion.

“The cost-of-living crisis has led to a greater desire for affordable treats than ever before, which brings sugar confectionery to the forefront as one of the most popular categories. We’ve found that more and more consumers are turning to sugar confectionery and prefer it to chocolate. Sugar Confectionery is outperforming chocolate in the market growing at +10.5% vs +4.4%***.”

*Source: IRI, Confectionery, L5wks to 06.11.2022. Halloween Range based on IRI categorization

**Source: IRI, Confectionery category, Value Sales, 52wks to 25.12.2022,Total Market data

***Source: Circana,Confectionery category, Value Sales 52wks to 14/05/2023, Total Market

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