Asendia UK, a leading provider of cross-border mail and parcel delivery solutions, announces its strategic partnership with what3words, the innovative location technology company.
This collaboration is poised as another option to further enhance delivery accuracy and efficiency with Asendia’s partner NAQEL Express for key markets in the Middle East, such as Saudia Arabia and the United Arab Emirates.
With e-commerce booming in the Middle East, the demand for reliable and efficient delivery solutions is at an all-time high. Retailers can integrate what3words’ location technology into the checkout process, and this data will be transmitted via Asendia’s systems to ensure a precise delivery.
By assigning every 3-metre square in the world a unique combination of three words, what3words simplifies the complex task of pinpointing delivery locations. This technology ensures that deliveries are made accurately and efficiently, even in areas with ambiguous or non-existent addresses.
Commenting on the partnership, Marie Barrance, Sales Director at Asendia UK, said, “Joining forces with what3words will bring a new level of precision and efficiency to cross-border e-commerce in the Middle East. By integrating what3words’ innovative location technology into our checkout process, we’re confident that we can provide our customers with a seamless and reliable delivery experience.”
In addition to enhancing the delivery experience, this partnership will also support the growth of e-commerce in the Middle East by enabling retailers to reach new markets with ease. By leveraging Asendia UK’s extensive network and what3words’ precise location technology, retailers can tap into the region’s burgeoning e-commerce market with confidence.
Echoing this sentiment, Quentin Hicks, Middle East Partnerships Director at what3words emphasised the businesses excitement about driving innovation in cross-border e-commerce delivery: “what3words is fast becoming a standard in the Middle East’s e-commerce ecosystem. Recognising the benefits that what3words can bring to businesses and consumers alike, pioneering brands like Asendia UK are utilising the tech to make cross-border deliveries more efficient and reliable, and enhance the overall e-commerce experience in the region.”
