UK’s leading online running shoes, running clothing and outdoor gear retailer SportsShoes.com has announced a new partnership with eCommerce provider Visualsoft.
Established in 1982, SportsShoes.com offers customers more than 17,000 products from 150 global running and outdoor brands.
The company was an early adopter of a digital first strategy and is seeking to elevate its affiliate marketing with Visualsoft, being very aware of the role of influencers, content and authenticity to leverage new customers and grow loyalty.
At a time when so many brands are focusing on deep discounts and voucher codes, SportsShoes.com is seeking to develop its brand and identity as the leading expert in running and fitness. The company wants to attract passionate everyday running and fitness enthusiasts who want a retailer they can trust, and believe that Visualsoft is the provider for them.
Dan Cartner, Head of Marketing at SportsShoes.com says: “I wanted a partnership, not just a vendor, and Visualsoft have already impressed us with their industry knowledge and customer service. As a large retailer, we can’t afford a long integration period, and Visualsoft have been completely seamless, ensuring minimal impact. Their approach is very much aligned with our vision and growth strategy, and we look forward to working together to develop the SportsShoes.com brand, grow our incremental customer base and improve loyalty.”
Antony Hoyland, VP of Business Development at Visualsoft says: "We are thrilled to announce our partnership with SportsShoes.com, the UK’s Number 1 online running retailer, marking a significant step forward in our mission to innovate and elevate the eCommerce landscape. This collaboration leverages Visualsoft's cutting-edge affiliate marketing strategies with SportsShoes.com's renowned expertise in the running retail sector and we’re looking forward to growing SportsShoes.com footprint (pardon the pun), helping them reach more athletes and fitness enthusiasts.”
As well as the UK market, SportsShoes.com has a presence in Europe, and Visualsoft will be working continent wide to accelerate their growth in emerging markets.