SPAR becomes the Official Convenience Store Partner of Leicester Tigers

A.F. Blakemore, one of the UK’s largest privately owned family businesses and wholesaler for SPAR stores in Wales, Central and South East England, is proud to announce its new partnership with Leicester Tigers, one of the most successful rugby clubs in England.

SPAR is now the official Convenience Store Partner of Leicester Tigers and will become a supporting partner for the Tigers Under-10s Cup.

As part of the sponsorship the SPAR logo will feature proudly on both side panels of the men’s matchday playing shorts for Leicester Tigers.

Speaking about the new partnership with SPAR and A.F. Blakemore, Leicester Tigers Chief Executive Officer Andrea Pinchen said: "It is brilliant to welcome SPAR to the Tigers Family as a Club Partner. While globally recognised, SPAR is a company with a focus on community and local engagement like us at Leicester Tigers. We look forward to the beginning of a strong relationship and working together on promoting the positive influence of sport to our supporters and community."

A.F. Blakemore’s Group Marketing Director, Sarah Ellis, added: “At SPAR we have a long history of supporting sport, that’s why we’re thrilled to be partnering with Leicester Tigers and the Tigers U10 Cup. This partnership underlines our commitment to nurture our neighbourhoods and promote the power of sport and its positive impact on people of all ages.

“Leicester Tigers is a team committed to continually increasing the opportunities, development and participation of rugby at every level and ability. At A.F. Blakemore we are very excited to partner them and support their vision.”

The new partnership with A.F. Blakemore, will see the SPAR logo feature on both side panels of the men’s matchday playing shorts, for the next three seasons.