Flapjackery, the Tavistock bakery that specialises in creating luxury flapjacks, has linked up with the South West Coast Path (SWCP) to become a Way Maker. Its seven coastal shops in Sidmouth, Plymouth, Fowey, Falmouth, St Ives, Padstow and Minehead are now passport stamping points.
And not only that, everyone who brings their South West Coast Path passport to the shops will be given ten per cent off their purchase. If they complete all seven stamps finishing in the Minehead shop, they will get 25 per cent off their flapjacks.
Flapjakery’s director, Carol Myott, said: “We have seven shops in the most fabulous of settings very close to the South West Coast Path. We decided to join this great initiative which supports the SWCP, a much loved national trail.
“Flapjacks really are the best food for fueling adventures, and stopping into our shops on the way is the perfect excuse to stop, take a look around these wonderful towns and eat something delicious.”
A spokesperson from the South West Coast Path Association (SWCPA), said: “Stopping off to sample locally produced, high quality food and drink along the way is all part of the South West Coast Path experience, so we’re delighted that the Flapjackery stores have joined us as Way Makers and passport stamping points. They’re not only helping to create a camino-style experience along our iconic National Trail, but also helping the SWCPA charity to care for and future-proof the Path which is under increasing threat from extreme weather conditions.
“Working with Flapjackery and our other 450 Way Maker businesses along the Path means we can ensure that this iconic tourism and wildlife asset can continue to be used year round by the 9 million plus visitors who enjoy it every year, helping to support our coastal communities along the 630 miles of Trail.”
Flapjackery’s partnership with the South West Coast Path highlights the vital role that local businesses play in enhancing the trail experience and food and drink businesses along the South West Coast Path are encouraged to join the initiative. Becoming a Way Maker not only attracts more visitors but also supports the preservation and promotion of this remarkable national Trail.
For more information on how to get involved, visit SWCP Way Maker Business Support.