Hustl launches to revolutionise the side hustle market

Hustl, a new app designed to revolutionise the way ecommerce entrepreneurs manage their small businesses, officially launches today. The platform is set to transform the daily operations of small ecommerce ventures by simplifying and optimising the entire process - from order management to shipping - giving entrepreneurs more time to focus on their personal passions, with less time and energy spent on the administrative burden of running a small online business.

Hustl is launching at a pivotal moment, as ecommerce continues to grow and more individuals turn to entrepreneurship as a way to secure their financial future. Global ecommerce sales are projected to reach $8 trillion by 2026, and in the UK, ecommerce sales are growing at an average rate of 7% per year. Simultaneously, the rise of side hustles has become a significant trend - one which has now been normalised and looks here to stay - with 35% of people considering starting their own business in 2024, according to new research by Enterprise Nation.

Small ecommerce businesses, often run by single individuals juggling multiple responsibilities, face a constant challenge in managing day-to-day operations. From monitoring sales platforms and prioritising orders to packing, weighing and finding the best shipping deals, the administrative burden can be overwhelming. Most existing providers either focus on larger companies, or only address part of the problem - or are aimed at solving entirely different challenges. Hustl was created to address these pain points, offering a one-stop solution that brings together sales channels, orders, and shipping processes into a seamless, user-friendly app.

“Hustl is about working smarter, not harder,” said Paul Bennett, Co-Founder of Hustl. “We’ve built this app with one core goal in mind: to save eCommerce entrepreneurs time, reduce their stress, and help them achieve more success with less hassle. By putting all the tools they need at their fingertips, Hustl enables users to stay on top of their business, whether they’re at home, on the go, or taking a well-deserved break.”

“There are currently 1.35 million people running eCommerce side hustles in the UK alone,” said Ben Shipway, Co-Founder of Hustl. “These entrepreneurs are passionate about their businesses, but they’re often overwhelmed by the administrative tasks required to keep things running smoothly. We identified a significant gap in the market for this particular type of consumer; small businesses and side hustlers have unique needs that weren't being met by the existing tools. Hustl was designed to fill that void by offering an end-to-end solution that is both comprehensive and affordable.

”Hustl offers a mobile-first experience that consolidates all elements of the ecommerce journey, from orders to shipping, into a single, streamlined platform. The app integrates with multiple sales channels, allowing users to manage everything from one place without the need to log in and out of different systems. It also provides valuable insights and analytics, helping users make informed decisions and grow their businesses more effectively. 

Key features of Hustl include:

• Unified order management: Consolidate orders from multiple sales channels (eBay, Shopify, Etsy, and more) in one place.
• Automated task prioritisation: Hustl automatically prioritises tasks, ensuring that the most urgent orders are handled first.
• Simplified shipping: Choose the best shipping options based on preferences, with all costs consolidated into one daily bill.

The Hustl app is completely free to use for side hustlers across their first two sales platforms, ensuring that anyone, whether they’re just starting out or already growing their business, can access its powerful end-to-end admin support. By removing the financial barrier to essential tools, Hustl is championing ecommerce entrepreneurs, empowering them to focus on what they do best - building their brand, following their passions, and scaling their side hustle into something bigger.

Hustl was founded in 2023 by Paul Bennett and Ben Shipway, both veterans of the eCommerce industry. Paul Bennett, with over 30 years of experience in marketing, previously served as the Global Brand Director of AXA and CMO of Huboo Technologies. Ben Shipway brings over 20 years of product development and delivery experience, having held roles such as CPTO at Huboo Technologies and Platform Director at Just Eat Takeaway.

Hustl’s founders have ambitious plans to expand its capabilities, including the integration of advanced features like stock control, machine learning insights, growth insights, AI-driven automation, and augmented reality tools for parcel measurement