Avery Dennison launches AD Dura 2.0 RFID inlay reinforcement solution for harsh environments

Avery Dennison has announced the launch of AD Dura 2.0, a reinforced reusable label solution offering resistance to water, heat, vibration and shock.

Designed for harsh environments, the durable and robust AD Dura 2.0 can be used in conjunction with a host of Avery Dennison RFID UHF and HF/NFC inlay designs for dry and wet label formats including the AD Circus™ NTAG213 and AD Dogbone® M730. The solution supports longer product life cycles and waste reduction.

Main UHF applications include supply chain transparency and optimisation, inventory accuracy, loss prevention, self checkout and quick return handling. The UHF solution is intended for industry, supply chain, logistics and automotive usage. Primary HF/NFC applications include product authentication, customer engagement and experience, brand loyalty and protection. The HF/NFC solution is designed for use in retail, apparel, beauty and healthcare.

Avery Dennison inlays and tags are compliant with ISO 9001:2015 Quality Management and ISO 14001:2015 Environmental Management, which ensure a reliable and state-of-the-art product that meets a variety of application needs.

Mathieu De Backer, vice president innovation & sustainability, Avery Dennison Smartrac, says: “Increased product life cycles and waste reduction are longstanding key challenges for our clients. AD Dura 2.0 supports these ambitions by ensuring our high performing inlays withstand the harshest environments to aid supply chain transparency, product authentication, customer engagement and beyond.”