SHOPLINE launches SHOPLINE B2B Commerce Solution to enhance B2B buying journey

SHOPLINE, a leading commerce services platform, has announced the launch of the SHOPLINE B2B Commerce Solution, a feature-rich and flexible unified commerce toolkit that enables merchants to enhance their business-to-business (B2B) commerce offerings with ease.

The B2B buying experience remains fragmented for many businesses, with challenges such as limited access to accurate information, a lack of transparency, and inadequate digital capabilities throughout the buying journey. The SHOPLINE B2B Commerce Solution addresses these issues, enabling merchants to expand their online brand presence, create B2B-friendly storefronts that foster trust, reduce purchasing friction, streamline payment processes, and provide post-checkout convenience and customer support.

SHOPLINE B2B empowers businesses to drive top-line growth by integrating modern business-to-consumer (B2C) strategies into their B2B commerce. The platform provides a comprehensive toolkit that allows merchants to innovate and experiment, helping brands boost customer loyalty and transform long-tail customers into valuable revenue streams.

The SHOPLINE B2B Commerce Solution offers a robust range of out-of-the-box features that enable merchants to optimise the complex B2B buying journey. Additionally, it can be seamlessly customised and integrated, while ensuring best-in-class performance. By reducing the integration and customisation complexity, SHOPLINE B2B accelerates time to revenue and maximises return on investment for merchants.

Deepak Anand, General Manager, SHOPLINE EMEA, said: "We are seeing a general shift within the B2B space, where customers are moving towards consumer-like purchasing behaviour. They're demanding a much more sophisticated buying experience and are willing to walk away if they don't receive it.

"SHOPLINE B2B combats this. Optimising the B2B buying journey, it enables merchants to create a model that fits their business needs, offering best-in-class performance that provides B2C experiences with added B2B convenience. Ultimately, SHOPLINE B2B facilitates growth across sales channels, brands, and markets."