Leading ecommerce provider Visualsoft has halved its mean gender pay gap in just four years, according to its latest voluntary Gender Pay Report. The figure now stands at 11.09%, down from 23.49% in 2021, marking significant progress towards greater equity.
The report also highlights a 7.3% rise in female representation at the highest pay quartile, following a leadership restructure and succession planning across the business. The lower middle quartile achieved near gender parity, with a 12.5% increase in female representation over the past year.
Median bonus pay gaps improved dramatically, dropping from 71.97% in 2024 to 42.92% in 2025.
To support these gains, Visualsoft introduced enhanced family leave benefits, clearer return-to-work processes, and regular communication for those on maternity leave – all designed to improve retention and support career progression.
They also officially welcome Andrea Porter-Keel as Visualsoft’s new Chief Revenue Officer who is the first woman to join Visualsoft at C-Suite level.
Chris Fletcher, CEO at Visualsoft, said: “Andrea joining us is a milestone that matters. It’s something to celebrate, and also a reminder that there’s still work to do. Across the tech industry, just one in five senior leaders in the UK are women. I’ve worked with brilliant women at every level of Visualsoft over the past decade, and as CEO, I’m committed to making sure this step forward won’t be the last.
“We’re building a culture where inclusion is part of who we are. Halving our gender pay gap in four years reflects the conscious work we’ve done to create a more equitable business. It’s encouraging to see more women in senior roles, and we’ll keep driving that momentum.”
Lynsey Oni, Director of People added: “Since joining the business four years ago, I’ve been focused on building a culture of gender equality at Visualsoft. That’s meant introducing enhanced family leave, structured return-to-work processes and embedding support for working parents.
“Chris has played a major part in driving this shift, restructuring the senior team to include more women and backing a culture where inclusion is part of how we work. We’re also looking ahead – creating more learning and development opportunities, giving talks in schools and universities, and supporting career progression and succession planning to help attract more women into the industry and into leadership.”
Visualsoft’s report is submitted voluntarily, with a headcount of 222 employees on the reporting date – below the legal threshold for mandatory reporting. The company has chosen to continue sharing its data publicly as part of a wider commitment to transparency and equity in the tech sector.