Changing consumer demands and an increasingly competitive retail industry have resulted in retailers embracing the ‘land quickly and expand’ approach when deploying their new eCommerce platform. Expanding its addressable market, digital commerce consultancy, Tryzens, has developed Spark, a new, effective eCommerce solution that allows retailers to launch a new trade-ready and scalable storefront in just 12 weeks.
As the digital commerce market continues to evolve at a rapid pace, driven by the changing consumer habits and expectations, Tryzens understands that delivery cost, time-to-market and return on investment (ROI) are intertwined and critical drivers for any retailer when upgrading their eCommerce capability. To ensure they operate at the forefront of their market, retailers must also have the capability to continuously adapt and innovate through their online offering, keeping pace with market demands.
With this backdrop in mind, Tryzens has invested in establishing Spark, an enterprise-class solution that facilitates the rapid deployment of Salesforce Commerce Cloud for an affordable fixed price. Spark has been designed to evolve with a retailer’s changing needs over time, providing a platform that is constantly monitored and easily adapted for new requirements and integration points. Built to enable effective engagement with end customers, the solution also ticks the boxes with ensuring the considerations for security, privacy, accessibility and ongoing efficiency are baked in. To that end, Tryzens believe Spark sets a new bar for cost effective adoption of the Salesforce Commerce Cloud platform and includes a range of trade-ready integrations such as Google Shopping, tax calculations, store locator, payment integration and powerful analytics.
With Spark’s customisable design themes, intuitive navigation and page themes, Tryzens ensures that retailers are able to get their new web platform up and running exceptionally quickly, from initial planning and design to deployment in under 12 weeks. As Spark’s architecture has been built with Salesforce Commerce Cloud in mind, Tryzens can make changes and add additional functions to the platform after it has been deployed, without disrupting the day-to-day operations of the business. Additionally, Tryzens’ Spark customers will be able to leverage the full benefits of the wider Salesforce suite of solutions, as well as its extensive partner network and stay on track with Commerce Cloud releases.
Andy Burton, CEO of Tryzens, said:
“In order to provide the best possible service for our clients, we recognised that we needed to create a new offering to assist retailers to act fast and continue to efficiently evolve over time. To that end, a ‘land and expand’ approach to deploying an ecommerce platform rapidly that can scale and evolve over time has now become a reality. Coupled with our option of a fixed price for delivery and a full range of in-life service options, the Spark solution reduces risk and improve the ROI a business can achieve.
“Spark is more than just a quick way to develop an ecommerce platform. Instead, it’s an approach that includes the mainstream features a retailer needs to get their products to market as quickly as possible, while being able to adapt when necessary. As the market never stands still, we are continuing to invest in adding new capabilities to the Spark architecture so that we can guarantee it is current with best-practice themes that demonstrate functional and visual elements key for online success.”