The UK’s largest online sports supplements store has seen revenue skyrocket over the last three months with a strategic marketing campaign from eCommerce platform and digital marketing agency, Visualsoft.
Discount Supplements initially started as a small eBay sports supplement shop, but after celebrating their 15th anniversary in 2020, they’re now the UK’s largest and number one online sports supplement store.
As they’ve grown they’ve sought to uphold a strong reputation, providing customers with the best products, at the best prices with the fastest delivery time possible.
After realising a need to transition from reactive marketing to a more proactive approach, the online shop came to Visualsoft in November 2021 with a mission to achieve this.
Working with Discount Supplements, the Visualsoft team leveraged the launch of the brand’s new pre-workout product ‘The Purge’, as an opportunity to disrupt the market. Visualsoft supported them to run a cross-channel promotion in January 2022, to introduce new customers to the product.
Adam Oxley, Graphic Designer at Discount Supplements said: “Visualsoft gave us the tools we needed to run one of our most successful campaigns ever. We worked seamlessly to develop a disruptive campaign that included visually stunning video and image content for use on our social media platforms, as well as Google ads, YouTube advertisements and a full email campaign”.
Promotional campaigns were run across email and social media channels to promote the product across a variety of channels, as well as placements on Google and Youtube ads.
The activity from the campaign saw an increase in SEO sessions on the site with traffic being pushed towards the specific ‘Purge’ product page along with PPC also seeing the impact from the product launch.
Discount Supplements saw a 38 percent average email open rate and an astonishing 1% of previously unengaged non-purchasers being converted (above the industry benchmark). The campaign delivered over £14,000 worth of orders for the business. Whilst the resend to contacts that hadn’t engaged with the first email, generated an additional 57 orders worth over £3,000. Social channels also generated 9x the return on investment (ROI) for the brand.
Oxley continued: “Visualsoft’s emailing service is a no-brainer for a company that wants to see growth. We have seen month-on-month growth since the email team took over and we are exceeding our industry benchmarks in terms of revenue, clicks and open rates. They have been super attentive, have vast knowledge about email marketing and we are lucky to have them”.
“We’re very happy with the passionate and clinical work that Visualsoft did for us, so happy in fact that we’re already working on a second campaign, and look forward to future success together.”
Discount Supplements have seen an 87 percent year-on-year increase of new visitor revenue, and a 50 percent increase in site sessions as well as retaining a 78 percent year-on-year increase of returning visitor revenue and a 51 percent rise in site sessions.
Dean Benson, Founder of Visualsoft said: “One of Discount Supplements’ goals, when they came to us, was to acquire new customers whilst retaining a high level of repeat customers. We are delighted that we have managed to exceed expectations and support them to achieve exponential growth through their site.
“Discount Supplements are now in a much more proactive position. It’s great to see our collaboration having a significant influence on the brands’ future growth strategy.
“Our goal is to provide consumers with the easiest way to find the products they love, whilst helping forward-thinking brands, such as Discount Supplements, to build their customer base and retain loyal customers. Being able to target consumers across a variety of channels is vital in today’s retail environment. We can’t wait to see the results of the next campaign.”
