Lactalis UK & Ireland is rolling out the tartan to celebrate the Scottish heritage of its Galloway and Orkney brands by launching limited edition St Andrew’s Day packaging in honour of this landmark date (30th November 2021). The special packaging is designed to boost sales of the brands, which are all produced in the company’s factory in Stranraer, Scotland, in the lead up to St Andrew’s Day and the festive period.
The special packs, which will be in store from 18th November, feature an iconic tartan background to celebrate our Scottish heritage. This St Andrew’s Day makeover will run across our Galloway medium and mature product as well as all our Orkney products.
Heloise Le Norcy-Trott, Group Marketing & Category Director for Lactalis UK & Ireland, said: “A product’s provenance remains a key purchase driver for shoppers, which is why we are investing in limited edition packaging to celebrate Orkney and Galloway’s Scottish heritage. We envisage that the new packaging will not only champion their provenance, but also help retailers create patriotic excitement for consumers looking to celebrate St Andrew’s Day.”
To further support the brands, Lactalis UK & Ireland is launching a targeted social media campaign from 15th – 30th November, which is designed to reach adults aged 35+ across Facebook and Instagram. The campaign is expected to reach 1.2 million people and will share inspirational recipes using Galloway and Orkney.
Earlier this year, Lactalis UK & Ireland launched new idents for Galloway’s successful long-running STV sponsorship, which runs from 30th August to 26th December 2021. The campaign, which is designed to demonstrate how delicious and comforting dishes made with Galloway can be, features a mix of animation and real life, with it sharing happy memories of families being together and using Galloway in hearty dishes. As a result of this sponsorship, Galloway is one of the largest media advertisers in the Scottish Food and Drink category.
Galloway, which is the No. 1 Scottish Cheddar brand, is worth £6.5 million in Scotland. The brand is growing +0.7% in volume sales year on year (YOY)[i]. Orkney is worth £1.9 million and is growing +14% in value and volume sales YOYi.
Both brands are produced in Scotland, with Galloway being produced in Stranraer, and are made using 100% Scottish milk. Orkney cheddar is locally produced with milk from the Orkney Isles and has Protected Geographical Indication (PGI) status. Crafted using a dry stir method and hand-salted, Orkney cheddar is naturally matured in wooden boxes which delivers a slower maturation than most cheddars. The cheddar-making tradition has been passed down from generation to generation and production is now managed by 17 Scottish dairy farming families.
