Store-cupboard favourite Mr Organic has announced a total revamp to its rice range packaging, as it continues its mission towards more environmentally conscious packaging.
Mr Organic has launched its first Italian Organic Pudding Rice (RRP: £3.19), available through Ocado & Abel & Cole as of this week.
Mr Organic is proud to announce it has completely moved its rice range to 100% paper packing, specifically designed to be good for the planet whilst maintaining durability to protect the rice. This affects not just the new Pudding Rice SKU but the four other rice products in their store-cupboard range.
Brand Manager, Maddie Grinham said: “This is an important first step for us in reducing our plastic consumption as a brand. We worked to find a sustainable solution, without impacting the quality of our products, so we are delighted to launch this 100% paper packaging and hope it will be the first of many greener packaging changes.”
