With only weeks to go until eBay rolls out its new item specifics mandates on 12 July, Optiseller is hosting a webinar on 7 July (14.00-15.00 BST) where its e-commerce experts will give practical guidance on what to do and how to benefit from the changes.
eBay has announced a new batch of mandated item specifics that sellers need to comply with. The following product categories are affected: business & industrial, collectables, gift cards, home & garden, media, musical instruments, parts & accessories, sporting goods, and Non-Fungible Tokens.
Item specifics comprise a detailed description of a product (make, brand, colour, size, etc) and are an essential part of the filtering process for buyers. According to eBay, 55% of customers use filters to find what they want. In certain categories (such as fashion) this can rise to as much as 80%.
“What may seem like an inconvenience to sellers can actually pay dividends,” says Richard Falconer, Chief Operating Officer at Optiseller. “In this webinar our e-commerce experts will show sellers how they can leverage item specifics to boost sales. eBay’s objective in extending item specifics to more categories is to enhance the customer experience in the marketplace. Buyers can look for products in a more structured way to find exactly what they want. Therefore, sellers need to ensure their listing data is in the best shape possible so that buyers can find them. The more detail provided the more visible your products will be in eBay search results.”
For sellers with large inventories the task to update item specifics manually might seem daunting. Fortunately, Optiseller has a suite of tools which can automate many of the processes taking away the hard work. Chief amongst these is the Aspect Finder+ tool which quickly identifies the listings that are missing the required and recommended item specifics across all listings in all categories. The tool also improves SEO to boost search visibility and help maximise sales for the seller.
Optiseller is an e-commerce data platform that provides over 50,000 online retailers in more than 120 countries with the tools they need to control, manage and monitor their performance. The system produces rich data which can be analysed to grow sales and improve performance across multiple e-commerce channels, such as eBay, as well as proprietary and own brand. Optiseller can also provide clients with bespoke data tools and solutions, and the platform is fully scalable with users ranging from niche sellers to global enterprise clients.
To book a place on the webinar please visit: https://go.optiseller.com/optiseller-webinar-get-ready
For further information about Optiseller and Aspect Finder+ please visit https://optiseller.com/