The growing trend for a frictionless, omnichannel retail experience is here to stay with the proportion of online sales in the UK remaining substantially above pre-Covid levels, shares retail tech startup Slip.
Despite rising inflation and the post-pandemic economic recovery, footfall to the high street also saw a 2% increase in June as more consumers set out to shop around for better value purchases. As the trend for omnichannel retail experiences continues, Slip shares how its app launch in the autumn will support retailers by creating a more streamlined checkout experience.
Eddy Herman, CTO and Co-founder of Slip commented: “When we’re speaking to retailers, the same feedback comes up time and time again. They are constantly looking for ways to improve efficiency and attract more attention. We’ve heard from many stores that their sustainability is a strategic goal, many quite rightly consider their CO2 emissions, but don’t realise the impact of their receipts. Moreover, retailers want to know as much as possible about their target customers and what better way to do that than from their data.”
Providing retailers with customer insights to support improved marketing and sales
As data-driven insights become increasingly important to businesses, Slip’s GDPR-compliant data collection practices offer retailers the ability to view transaction data at both a multi-store and omnichannel level. With each digital receipt that is generated via the app, Slip allows its partners to monitor purchasing trends over time and key differences between store locations. Retailers can import existing data from other platforms, or export data collected by Slip through their API to obtain an omnichannel view of customer spending habits. Slip also provides retailers with a data dashboard to view purchasing trends and demographic insights, which can, in turn, be used to develop personalised discounts and offers.
Reducing a retailer’s paper trail to support increased sustainability
Around the world, paper waste is a significant environmental issue and in the UK alone over 11.2 billion paper receipts are printed each year by retailers. Offering a sustainable alternative to non-recyclable paper receipts, Slips provides customers with digital receipts which can be generated using their Slip QR code, enabled by the app. Available to checkout staff who are using either a barcode camera or scanner, the QR code can be presented at any point during the checkout process, triggering the customer to instantly receive a digital receipt within their Slip app, regardless of their payment method.
Easy to set-up
With technology continuing to influence all aspects of retail, many brands are seeking out new ways to harness its potential and deliver a seamless retail experience. Recent data found that 44% of retailers report that integrating back-office systems is a significant barrier to delivering an omnichannel experience. However, Slip reveals that its software is mostly compatible with all of its partners’ existing POS (point-of-sale) systems. As reliable POS integrations become increasingly important in a future omnichannel retail environment, Slip’s holistic payment and retailer agnostic solution is quick and easy for retailers to set up with no additional requirements for hardware instalment.
Tash Grossman, CEO and Co-founder of Slip commented: “It’s an extremely exciting and busy time for the whole team at Slip with just a few months to go now until our official app launch. We see the future of retail being firmly rooted in an omnichannel model with its different offline and online methods offering significant benefits for both retailers and consumers alike. We’ve already confirmed some exciting retail partners which we’re excited to announce soon as well as introducing more retailers to Slip and showing them how it can simplify their checkout process, increase their sustainability and provide them with valuable insights and data.”