SPAR launches new own label range of household products

SPAR, the leading symbol group in the UK, is launching a new range of own label household cleaning and paper products.

Launching in store this week, SPAR’s own label range of household products will relaunch under a new range called SPAR Home +.

Amrit Rebello, SPAR UK Senior Brand Manager, said: “The total homecare category has seen significant growth YOYOY (year-on-year-on-year), following a surge of purchases at the beginning of the pandemic. The largest growth in the category sits within household cleaning, covering kitchen, bathroom, multipurpose and floor.

“Over the last 12-18 months we have seen how products with disinfecting properties have soared in demand, including disinfectants, bleach and multipurpose cleaners. To help these products stand out in-store and to enable customers to actively recognise the range, we have created a new design which incorporates a sub brand new to SPAR, called SPAR Home +. The + sign represents power, a key aspect of what customers would expect from cleaning products,” she added.

The new SPAR Home + range is keenly priced versus household brands, giving customers great products without having to compromise on the quality.

Addressing key customer needs, the new range of twelve cleaning products are ideal for everyday use and include the following lines: thick bleach, washing up liquid, fabric conditioner, antiseptic disinfectant, liquid toilet cleaner, anti-bacterial wipes and cleaner spray, multi-surface trigger spray and dishwasher tablets.

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